successes & happy accidents behind ONAK canoes
Before we really started we already won the Bizidee award for best Businessplan of the year, and the Outdoor Industry Award for our concept. Both obviously allowed me to lead ONAK through an amazing Kickstarter campaign. But actually it more was the picking up of some more mainstream media that made ONAK getting really viral.
Just after the campaign we had TIME magazine naming us “Big Idea”:
I started to develop the ONAK canoe to make a better foldable canoe. But having discovered the ONAK material on our way we came to understand ONAK is much more. Some avid-canoeist started to buy ONAK canoes because they are simply faster in performance on the water than similar priced classic canoes.
We later won more awards, and even had a raving review in the Kajakmagazin back in june 2018.
Only through more rigorous tests and research we came to understand that the in-house developed ONAK material is strength-to-weight about 30% stronger than the material used in traditional aluminum canoes.